Turn your obsession into income 10x faster ( without the grind ) ..With your AI sidekick & AI coach
( no physical products )
Left an executive startup job in 2019.
One idea: teach knowledge workers to build income solo, no team. Grew a newsletter to ~185K and turned it into $4M+/year with zero employees
Quit finance, started a newsletter sharing mental models and life/finance frameworks.
Now 800K+ readers feeding a book, courses, and an investment holding company.
Showed mid-career pros that "writing what you're curious about" is a real business engine.
A working doctor who filmed study tips on the side.
One obsession — productivity that doesn't burn you out — became a 6M-subscriber channel, a bestselling book (Feel-Good Productivity), and courses.
Gave a generation permission to chase "feel-good" output over grind.